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Brand names pronunciation guide

A pronunciation guide for common brand names, using the International Phonetic Alphabet (IPA).

TermPronunciation
Activia/ækˈtɪviə/
Adidas/əˈdiːdəs/
Chanel/ʃəˈnɛl/
Chick-fil-A/ˈtʃɪk fɪˈleɪ/
Chipotle/tʃɪˈpoʊtleɪ/
Coca-Cola/ˌkoʊkəˈkoʊlə/
Colgate/ˈkoʊlɡeɪt/
Costco/ˈkɒstkoʊ/
Dunkin' Donuts/ˈdʌŋkɪn ˈdoʊnʌts/
Dyson/ˈdaɪsən/
Fanta/ˈfæntə/
FedEx/ˈfɛdɛks/
Gillette/dʒɪˈlɛt/
Gucci/ˈɡuːtʃi/
Heinz/ˈhaɪnz/
IKEA/aɪˈkiːə/
Kleenex/ˈkliːnɛks/
Lego/ˈlɛɡoʊ/
Levi's/ˈliːvaɪz/
Logitech/ˈlɒdʒɪtɛk/
McDonald's/məkˈdɒnəldz/
Nespresso/nɛˈsprɛsoʊ/
Nestlé/ˈnɛstleɪ/
Nike/ˈnaɪki/
Patagonia/ˌpætəˈɡoʊniə/
Pepsi/ˈpɛpsi/
Philips/ˈfɪlɪps/
Porsche/ˈpɔːrʃə/
Sephora/sɪˈfɔːrə/
Sony/ˈsoʊni/
Starbucks/ˈstɑːrbʌks/
Uniqlo/ˈjuːnikloʊ/
Vodafone/ˈvoʊdəfoʊn/
Xerox/ˈzɪərɒks/
Yahoo/ˈjɑːhuː/

A

Activia /ækˈtɪviə/
Adidas /əˈdiːdəs/

C

Chanel /ʃəˈnɛl/
Chick-fil-A /ˈtʃɪk fɪˈleɪ/
Chipotle /tʃɪˈpoʊtleɪ/
Coca-Cola /ˌkoʊkəˈkoʊlə/
Colgate /ˈkoʊlɡeɪt/
Costco /ˈkɒstkoʊ/

D

Dunkin' Donuts /ˈdʌŋkɪn ˈdoʊnʌts/
Dyson /ˈdaɪsən/

F

Fanta /ˈfæntə/
FedEx /ˈfɛdɛks/

G

Gillette /dʒɪˈlɛt/
Gucci /ˈɡuːtʃi/

H

Heinz /ˈhaɪnz/

I

IKEA /aɪˈkiːə/

K

Kleenex /ˈkliːnɛks/

L

Lego /ˈlɛɡoʊ/
Levi's /ˈliːvaɪz/
Logitech /ˈlɒdʒɪtɛk/

M

McDonald's /məkˈdɒnəldz/

N

Nespresso /nɛˈsprɛsoʊ/
Nestlé /ˈnɛstleɪ/
Nike /ˈnaɪki/

P

Patagonia /ˌpætəˈɡoʊniə/
Pepsi /ˈpɛpsi/
Philips /ˈfɪlɪps/
Porsche /ˈpɔːrʃə/

S

Sephora /sɪˈfɔːrə/
Sony /ˈsoʊni/
Starbucks /ˈstɑːrbʌks/

U

Uniqlo /ˈjuːnikloʊ/

V

Vodafone /ˈvoʊdəfoʊn/

X

Xerox /ˈzɪərɒks/

Y

Yahoo /ˈjɑːhuː/

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